Practices of all types are beginning to the see the challenges when it comes to catching and keeping millennials as their patients. This generation, enticed strongly by the use of technology, social media, reviews, and the dreaded “fear of missing out” or “FOMO”, will be leading us into the future. In order to succeed capturing the attention of these millennials, emphasis on technology is required. Rare are the days of having phone conversations; most barely have home phones. Texting is the number one way to be involved and interact with this generation. This can be used for appointment reminders, cancellations, updates, and much more. Many of the patients in this generation will respond quickly to a text as their phones are always close by. Email is successful for longer, informative messages or special announcements for upcoming office events.
Looking at business advertisements to select a practice for their eyecare is something of the past for these millennials. They want real life experience with honest input from patients who have received care at the practice they are considering. They scour information from social media sites such as Facebook, Instragram, Yelp, etc. Even further on-line reviews are done on a practice and/or a doctor to determine if the promised care will be appropriate. Social Media can help attract new patients through its pages, groups, and referrals.
There is nothing worse than the fear of missing out, or “FOMO”. This is a true concept with this generation that can spike interest in everything from sky-diving to a doctor’s appointment. If these millennials see on social media and hear from their friends about an amazing eye care provider, whether an ophthalmologist or optometrist, who is offering something unique (such as Lipiflow, TrueTear, etc), they will be compelled to take part. The experience is everything.
As a vibrant practice, it is key to position oneself with the millennials in mind as they will be key players for future growth.
Matossian Eye Associates is a center of excellence for comprehensive eye exams, cataracts, glaucoma, dry eye, retina, cornea, contact lenses, and clinical trials, featuring outstanding services offered by nationally recognized doctors. For a consultation, please call our toll free number at 1-800-708-8800 or visit us at www.matossianeye.com.